exoteaque
a tea identity built on purity, from leaf to mountain.
identity · packaging
client
Exoteaque
role
Brand designer
year
Add year
scope
Logo, pattern, pouches
category
Tea
01 brief
a tea brand that had to signal quality before the pouch is opened.
A visual identity for a tea manufacturer, built around quality and purity.
Exoteaque’s goal is to provide fine quality tea, and expressing that through simple, distinctive design was important to me.
02 idea
a leaf for the tea. the himalayas for where it grows.
The primary logo pairs a leaf for tea with the Himalayas for its source.
The type is clear and simple to signal quality.
03 pattern
hand-drawn leaves became the whole packaging.
I gathered inspiration from different sources and developed a unique pattern of hand-drawn tea leaf illustrations.
That pattern became the base design for the packaging.
04 outcome
simple, distinctive and clearly premium.
Every piece carries the same leaf and mountain story, from the logo to the pouch.
let's work
together
based in
Toronto, Ontario, Canada
social
education
M.A. Graphic Design
B.A. (Hons.) History
© Diljeet Kaur · designed by diljeet kaur